The Focx Tale

Since February 2011, the FOCX team has been working hard to bring the comfiest - and sexiest - bespoke women's boi shorts to the UK underwear marketplace.

As Director & Co-Founder Em explains:  'it's been a long journey with many challenges along the way.  However, my determination to get the perfect fit, quality and comfort finally paid off in October 2011 - some 10 months after the initial concept was born. 

Here we are nearly 2 years on and FOCX is fast becoming the underwear brand of choice for discerning women who demand no-nonsense, stylish, quality British made underwear. 

Our clients wear FOCX because it's part of their Identity and not just another pair of poorly made pants created from unethically sourced materials utilising 'cheap labour' to produce a 'cheap product' for the masses.

The boi shorts are the most popular design and are now available in over 20 fabric choices with more designs to follow soon.

The FOCX Models and Photographers work hard to bring us the best possible shots and generally use the experience to build their own portfolios of work.  We now have a strong support team and aim to continue working with our existing Models and Photographers.  Occasionally there are vacancies available to join the team on a voluntary basis. 

From the FOCX Team - October 2012 xxx